Honest answers to what comes up most. If it isn't covered here, bring it to the call.
Is this just another agency that takes my money and disappears? +
Fair question. Plenty of trades businesses have been burned by agencies that overpromise and vanish. That's why the guarantee exists: if your roofing business doesn't add an extra $100,000 in revenue within the first 90 days of your campaign going live, we keep working for free until you get there. It isn't a refund — it's us continuing to run the system at no additional charge. The risk sits with us.
How is this different from what I've tried before? +
Most agencies run ads and hand you a list of names. The lead is only half the job. Without follow-up that hits within minutes, quote chasing that doesn't stop, and a CRM holding the pipeline together, most of those leads quietly die. Homeowners ring three roofers — the first one to respond usually gets the inspection. That's the part almost everyone skips.
I'm on the tools all day. I don't have time for this. +
You don't need to run it. Leads are captured and qualified automatically, follow-up is automated, inspections land in your calendar with the address and job type attached. Your job is turning up and doing the work. The one thing we do need from you is a fast response when a hot lead comes through — no system can fix a phone that doesn't get answered.
How quickly will I see actual jobs? +
Most clients see their first enquiries in the first week of campaigns going live. Roofing runs a longer cycle than most trades — inspection, then quote, then a decision that can sit for a fortnight — so a consistently full calendar usually builds across 30 to 60 days depending on your market and ad budget.
What about the leads I already buy from shared platforms? +
Shared lead platforms sell the same enquiry to several roofers and let you race each other to the bottom on price. You're paying to compete for someone who's already fielding four calls. These are your leads, exclusively — qualified on ownership, roof type and timeframe before they reach your phone. You're not bidding against anyone.
Do you work with all types of roofing businesses? +
Where this works best is established operators doing restorations, re-roofs, leak repairs and gutter work for homeowners — licensed roof plumbers and roof tilers with a crew and the capacity to take on more. If you're a sole operator just starting out, or you're mostly commercial or insurance work, the economics are different and we'll say so on the call rather than take you on and hope.
Referrals are keeping me busy. Why change anything? +
Referrals are the best work you'll get — but you don't control the tap. A quiet stretch after storm season, one big referrer retiring, and the calendar empties with no lever to pull. The roofing businesses that grow steadily are the ones running a predictable lead source alongside the referrals, not instead of them.
Is the call going to be a hard sell? +
No. We take on a small number of new clients and we're selective, because the guarantee means we carry the risk if it doesn't work. If we don't think we can help your business, we'll tell you on the call. No pressure, no pitch deck, no fake urgency. Either way you'll leave knowing exactly where your lead generation is leaking.
